360 – Don’t Let Up (Music Video)

Photo: facebook.com/360isMusic

Official music video of “Don’t Let Up” by newcomer 360 from Queens, NY. For “Don’t Let Up”, 360 uses the instrumental of LL Cool J’s classic “Mama Said Knock You Out“. The video is directed by Dark Nyte.

This one was a fun experience. Basically gorrila’d the whole video. Shot this video handheld amateur style. Wanted to show a comedic side to the artist but still showcase the talent and skill. Wouldn’t be queens new york without showing the cliche tourist spots. Had to be done.